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Kogan Page 074946125X

BRANDED MIND: WHAT NEUROSCIENCE REALLY TELLS US ABOUT THE PUZZLE OF THE BRAIN AND THE BRAND

Autor: Du Plessis, Erik

Editorial: Kogan Page

Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand

Disponibilidad: En existencia

$ 643

Vista General Rápida

"The Branded Mind" is about how people think about brands. It explores what we know about the structure of the brain and how different parts of the brain interact. Then it goes on to explain how this relates to current marketing theories on consumer behavior.
Detalles
"The Branded Mind" is about how people think about brands. It explores what we know about the structure of the brain and how different parts of the brain interact. Then it goes on to explain how this relates to current marketing theories on consumer behavior.
Información Adicional
Nombre BRANDED MIND: WHAT NEUROSCIENCE REALLY TELLS US ABOUT THE PUZZLE OF THE BRAIN AND THE BRAND
No. Ref. (SKU) 9780749461256
Editorial Kogan Page
Género N/A
Autor Du Plessis, Erik
ISBN 074946125X
EAN 9780749461256
Idioma Inglés
Año 2011
Formatos Tapa dura
Número de páginas 251
Edición N/A
Novedad N/A

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