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Harvard Business School Press 1422157296

BUY-IN: SAVING YOUR GOOD IDEA FROM GETTING SHOT DOWN

Autor: Kotter, John P.

Editorial: Harvard Business School Press

Buy-In: Saving Your Good Idea from Getting Shot Down

Disponibilidad: En existencia

$ 460

Vista General Rápida

Kotter and Whitehead reveal how to win the support for ideas by understanding the generic attack strategies that naysayers and obfuscators deploy, and engaging these adversaries with tactics tailored to each strategy.
Detalles
Kotter and Whitehead reveal how to win the support for ideas by understanding the generic attack strategies that naysayers and obfuscators deploy, and engaging these adversaries with tactics tailored to each strategy.
Información Adicional
Nombre BUY-IN: SAVING YOUR GOOD IDEA FROM GETTING SHOT DOWN
No. Ref. (SKU) 9781422157299
Editorial Harvard Business School Press
Género N/A
Autor Kotter, John P.
ISBN 1422157296
EAN 9781422157299
Idioma Inglés
Año 2010
Formatos Tapa dura
Número de páginas 192
Edición N/A
Novedad N/A

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