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ROCKPORT 1 9781592536023

DESIGN MATTERS: PORTFOLIOS 01

Autor: MAURA KELLER

Editorial: ROCKPORT

DESIGN MATTERS: PORTFOLIOS 01

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DURING THE PAST FEW YEARS, PORTFOLIO MANAGEMENT AND SELF-PROMOTION HAVE TAKEN ON A FAR GREATER ROLE WITHIN A GRAPHIC DESIGNER’S BUSINESS MODEL. THE DEGREE TO WHICH THEY CAN INCREASE THEIR EARNED REVENUE THROUGH EXCEPTIONALLY DEFINED, MARKETING-ORIENTED PROMOTIONS AND PORTFOLIO MANAGEMENT IS PARAMOUNT. THESE INDIVIDUALS AND AGENCIES NOW IDENTIFY THEIR PRODUCT AS CULTURAL TOURISM AND STRESS THE ROLE OF THEIR WORK AS ECONOMIC GENERATORS.
THIS BOOK DEFINES THE CORE ELEMENTS OF SELF-PROMOTION AND PORTFOLIO CREATION AND PROVIDES THE INSIGHTS GRAPHIC DESIGNERS NEED TO SHOWCASE THEIR WORK IN UNIQUE AND CREATIVE WAYS. CASE STUDIES DEMONSTRATE THE DIFFERENT TECHNIQUES DESIGNERS USE TO CREATE SUCCESSFUL PORTFOLIOS FOR DIFFERENT AUDIENCES AND MEASURE THE RESULTS OF THOSE EFFORTS. THE BOOK ALSO DETAILS HOW OFTEN PORTFOLIOS SHOULD BE UPDATED AND DISTRIBUTED AND DETERMINE WORKABLE BUDGETS TO PRODUCE A GREAT PORTFOLIO.
Detalles
During the past few years, portfolio management and self-promotion have taken on a far greater role within a graphic designer’s business model. The degree to which they can increase their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount. These individuals and agencies now identify their product as cultural tourism and stress the role of their work as economic generators. This book defines the core elements of self-promotion and ... Ver más
Información Adicional
Nombre DESIGN MATTERS: PORTFOLIOS 01
No. Ref. (SKU) 9781592536023
Editorial ROCKPORT
Género N/A
Autor MAURA KELLER
ISBN 9781592536023
EAN 9781592536023
Idioma Inglés
Año 2010
Formatos Rústico
Número de páginas 192
Edición 1
Novedad N/A
Código BMG N/A

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