0Mi Bolsa (0)

Inicio

HARPER 1 9780062699565

DOLLARS AND SENSE: HOW WE MISTHINK MONEY AND HOW TO SPEND SMARTER

Autor: DAN ARIELY; JEFF KREISLER

Editorial: HARPER

Disponibilidad: En existencia

$ 299
Ver disponiblidad en librerías
?

Verifica la disponibilidad del producto. Selecciona y recoge en tu tienda Gandhi favorita

Vista General Rápida

WE THINK OF MONEY AS NUMBERS, VALUES, AND AMOUNTS, BUT WHEN IT COMES DOWN TO IT, WHEN WE ACTUALLY USE OUR MONEY, WE ENGAGE OUR HEARTS MORE THAN OUR HEADS. EMOTIONS PLAY A POWERFUL ROLE IN SHAPING OUR FINANCIAL BEHAVIOR, OFTEN MAKING US OUR OWN WORST ENEMIES AS WE TRY TO SAVE, ACCESS VALUE, AND SPEND RESPONSIBLY. IN DOLLARS AND SENSE, BESTSELLING AUTHOR AND BEHAVIORAL ECONOMIST DAN ARIELY TEAMS UP WITH FINANCIAL COMEDIAN AND WRITER JEFF KREISLER TO CHALLENGE MANY OF OUR MOST BASIC ASSUMPTIONS ABOUT THE PRECARIOUS RELATIONSHIP BETWEEN OUR BRAINS AND OUR MONEY. IN DOING SO, THEY UNDERMINE MANY OF PERSONAL FINANCE S MOST SACRED BELIEFS AND EXPLAIN HOW WE CAN OVERRIDE SOME OF OUR OWN INSTINCTS TO MAKE BETTER FINANCIAL CHOICES. EXPLORING A WIDE RANGE OF EVERYDAY TOPICS—FROM THE LURE OF PAIN-FREE SPENDING WITH CREDIT CARDS TO THE PITFALLS OF HOUSEHOLD BUDGETING TO THE SEDUCTIVE POWER OF HOLIDAY SALES—ARIELY AND KREISLER DEMONSTRATE HOW OUR MISPLACED CONFIDENCE IN OUR SPENDING HABITS FREQUENTLY LEADS US ASTRAY, COSTING US MORE THAN WE REALIZE, WHETHER IT S THE REAL VALUE OF THE TIME WE SPEND DRIVING FORTY-FIVE MINUTES TO SAVE $10 OR OUR INABILITY TO PROPERLY ASSESS WHAT THE THINGS WE BUY ARE ACTUALLY WORTH. TOGETHER ARIELY AND KREISLER REVEAL THE EMOTIONAL FORCES WORKING AGAINST US AND HOW WE CAN COUNTERACT THEM. MIXING CASE STUDIES AND ANECDOTES WITH CONCRETE ADVICE AND LESSONS, THEY CUT THROUGH THE UNCONSCIOUS FEARS AND DESIRES DRIVING OUR WORST FINANCIAL INSTINCTS AND TEACH US HOW TO IMPROVE OUR MONEY HABITS. THE RESULT NOT ONLY REVEALS THE RATIONALE BEHIND OUR MOST HEAD-SCRATCHING FINANCIAL CHOICES BUT ALSO OFFERS CLEAR GUIDANCE FOR NAVIGATING THE TREACHEROUS FINANCIAL LANDSCAPE OF THE BRAIN. FASCINATING, ENGAGING, FUNNY, AND ESSENTIAL, DOLLARS AND SENSE PROVIDES THE PRACTICAL TOOLS WE NEED TO UNDERSTAND AND IMPROVE OUR FINANCIAL CHOICES, SAVE AND SPEND SMARTER, AND ULTIMATELY LIVE BETTER.
Detalles
We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior, often making us our own worst enemies as we try to save, access value, and spend responsibly. In Dollars and Sense, bestselling author and behavioral economist Dan Ariely teams up with ... Ver más
Información Adicional
Nombre DOLLARS AND SENSE: HOW WE MISTHINK MONEY AND HOW TO SPEND SMARTER
No. Ref. (SKU) 9780062699565
Editorial HARPER
Género No
Autor DAN ARIELY; JEFF KREISLER
ISBN 9780062699565
EAN 9780062699565
Idioma Inglés
Año 2017
Formatos No
Número de páginas 275
Edición 1
Novedad No
Código BMG No

Opiniones y Calificaciones

Sé el primero en escribir un comentario

Solo usuarios registrados pueden escribir comentarios. Por favor, inicia sesión o regístrate.