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MCGRAW HILL HIGHER EDUCATION 10 9780071221207

MANAGER ECONOMICS

Autor: S. CHARLES MAURICE

Editorial: MCGRAW HILL HIGHER EDUCATION

MANAGER ECONOMICS

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THE GOAL OF THOMAS AND MAURICE´S "MANAGERIAL ECONOMICS" HAS ALWAYS BEEN, AND CONTINUES TO BE, TO TEACH STUDENTS THE ECONOMIC WAY OF THINKING ABOUT BUSINESS DECISION AND STRATEGY. THIS EDITION CONTINUES TO DEVELOP CRITICAL THINKING SKILLS AND PROVIDES STUDENTS WITH A LOGICAL WAY OF ANALYZING BOTH THE ROUTINE DECISIONS OF MANAGING THE DAILY OPERATIONS OF A BUSINESS AS WELL AS THE LONGER-RUN STRATEGIC PLANS THAT SEEK TO MANIPULATE THE ACTIONS AND REACTIONS OF RIVAL FIRMS. "MANAGERIAL ECONOMICS" HAS ALWAYS BEEN A SELF-CONTAINED TEXTBOOK THAT REQUIRES NO PREVIOUS TRAINING IN ECONOMICS. WHILE MAINTAINING A RIGOROUS STYLE, THIS BOOK IS DESIGNED TO BE ONE OF THE MOST ACCESSIBLE BOOKS IN MANAGERIAL ECONOMICS FROM WHICH TO TEACH AND LEARN BECAUSE OF ITS CLARITY OF PRESENTATION AND STRONG END OF CHAPTER PROBLEMS. RATHER THAN PARADING STUDENTS QUICKLY THROUGH EVERY INTERESTING OR NEW TOPIC IN MICROECONOMICS AND INDUSTRIAL ORGANIZATION, THIS 10TH EDITION INSTEAD CAREFULLY DEVELOPS AND APPLIES THE MOST USEFUL CONCEPTS FOR BUSINESS DECISION MAKING AND STRATEGIC PLANNING.
Detalles
The goal of Thomas and Maurice´s "Managerial Economics" has always been, and continues to be, to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and ... Ver más
Información Adicional
Nombre MANAGER ECONOMICS
No. Ref. (SKU) 9780071221207
Editorial MCGRAW HILL HIGHER EDUCATION
Género N/A
Autor S. CHARLES MAURICE
ISBN 9780071221207
EAN 9780071221207
Idioma Inglés
Año 2011
Formatos Rústico
Número de páginas 768
Edición 10
Novedad N/A

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