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Kogan Page 0749465352

PRECISION MARKETING: MAXIMIZING REVENUE THROUGH RELEVANCE

Autor: Zoratti, Sandra

Editorial: Kogan Page

Precision Marketing: Maximizing Revenue Through Relevance

Disponibilidad: En existencia

$ 551

Vista General Rápida

Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for ways to spend to target buyers in sophisticated ways. This book breaks down the perspectives and skills necessary to deliver powerful marketing results. Includes case studies.
Detalles
Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for ways to spend to target buyers in sophisticated ways. This book breaks down the perspectives and skills necessary to deliver powerful marketing results. Includes case studies.
Información Adicional
Nombre PRECISION MARKETING: MAXIMIZING REVENUE THROUGH RELEVANCE
No. Ref. (SKU) 9780749465353
Editorial Kogan Page
Género N/A
Autor Zoratti, Sandra
ISBN 0749465352
EAN 9780749465353
Idioma Inglés
Año 2012
Formatos Rústico
Número de páginas 208
Edición N/A
Novedad N/A

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