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Kogan Page 9780749464714

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

Autor: Stahlberg, Markus

Editorial: Kogan Page

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

Disponibilidad: En existencia

$ 730

Vista General Rápida

Edited by two highly respected practitioners, "Shopper Marketing" demonstrates how marketers can influence the buying decision in store, including practical advice on shopper needs and trends, retail environments, effective packaging, and much more. The second edition has been fully updated and revised.
Detalles
Edited by two highly respected practitioners, "Shopper Marketing" demonstrates how marketers can influence the buying decision in store, including practical advice on shopper needs and trends, retail environments, effective packaging, and much more. The second edition has been fully updated and revised.
Información Adicional
Nombre Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
No. Ref. (SKU) 9780749464714
Editorial Kogan Page
Género N/A
Autor Stahlberg, Markus
ISBN 9780749464714
EAN 0749464712
Idioma ENG
Año 2012
Formatos Tapa dura
Número de páginas 296
Edición N/A
Novedad N/A
Código BMG N/A

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