0Mi Bolsa (0)

Inicio

HarperBusiness 0060007737

THE 22 IMMUTABLE LAWS OF BRANDING: HOW TO BUILD A PRODUCT OR SERVICE INTO A WORLD-CLASS BRAND

Autor: Ries, Al

Editorial: HarperBusiness

Disponibilidad: Agotado

$ 412

Vista General Rápida

Smart and accessible, "The Laws of Branding" is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominating, world-class brand. Illustrations.
Detalles
Smart and accessible, "The Laws of Branding" is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominating, world-class brand. Illustrations.
Información Adicional
Nombre THE 22 IMMUTABLE LAWS OF BRANDING: HOW TO BUILD A PRODUCT OR SERVICE INTO A WORLD-CLASS BRAND
No. Ref. (SKU) 9780060007737
Editorial HarperBusiness
Género N/A
Autor Ries, Al
ISBN 0060007737
EAN 9780060007737
Idioma Inglés
Año 2002
Formatos Rústico
Número de páginas 272
Edición N/A

Opiniones y Calificaciones

Sé el primero en escribir un comentario

Solo usuarios registrados pueden escribir comentarios. Por favor, inicia sesión o regístrate.