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Basic Books (AZ) 0201407191

THE DISCIPLINE OF MARKET LEADERS

Autor: Treacy, Michael

Editorial: Basic Books (AZ)

The Discipline of Market Leaders

Disponibilidad: En existencia

$ 313

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New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.
Detalles
New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.
Información Adicional
Nombre THE DISCIPLINE OF MARKET LEADERS
No. Ref. (SKU) 9780201407198
Editorial Basic Books (AZ)
Género N/A
Autor Treacy, Michael
ISBN 0201407191
EAN 9780201407198
Idioma Inglés
Año 1997
Formatos Rústico
Número de páginas 210
Edición N/A
Novedad N/A

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