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St. Martins Press-3pl 9780805067897

The Father of Spin: Edward L. Bernays and the Birth of Public Relations

Autor: Tye, Larry

Editorial: St. Martins Press-3pl

The Father of Spin: Edward L. Bernays and the Birth of Public Relations

Disponibilidad: En existencia

$ 431

Vista General Rápida

Bernays, a pioneering practitioner of PR, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Photos.
Detalles
Bernays, a pioneering practitioner of PR, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Photos.
Información Adicional
Nombre The Father of Spin: Edward L. Bernays and the Birth of Public Relations
No. Ref. (SKU) 9780805067897
Editorial St. Martins Press-3pl
Género N/A
Autor Tye, Larry
ISBN 9780805067897
EAN 0805067892
Idioma ENG
Año 2002
Formatos Rústico
Número de páginas 304
Edición N/A
Novedad N/A
Código BMG N/A

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