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McGraw-Hill Education 9780070522350

The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources

Autor: Rackham, Neil

Editorial: McGraw-Hill Education

The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources

Disponibilidad: En existencia

$ 615

Vista General Rápida

Rich with anecdotes from sales forces at such cutting-edge companies as Motorola, AT&T, and Johnson & Johnson, this long-awaited guide first summarizes and updates the basics of this research-based sales method. At the heart of this book are individual and group exercises by which salespeople and their managers can assess their S.P.I.N. selling strengths and identify areas for improvement. Illustrations.
Detalles
Rich with anecdotes from sales forces at such cutting-edge companies as Motorola, AT&T, and Johnson & Johnson, this long-awaited guide first summarizes and updates the basics of this research-based sales method. At the heart of this book are individual and group exercises by which salespeople and their managers can assess their S.P.I.N. selling strengths and identify areas for improvement. Illustrations.
Información Adicional
Nombre The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
No. Ref. (SKU) 9780070522350
Editorial McGraw-Hill Education
Género N/A
Autor Rackham, Neil
ISBN 9780070522350
EAN 0070522359
Idioma ENG
Año 1996
Formatos Rústico
Número de páginas 208
Edición N/A
Novedad N/A
Código BMG N/A

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