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LAURENCE KING PUBLISHERS 1 9781856697637

VISUAL MERCHANDISING

Autor: TONY MORGAN

Editorial: LAURENCE KING PUBLISHERS

VISUAL MERCHANDISING

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USING EXAMPLES FROM A RANGE OF SHOPS, FROM FASHION EMPORIA TO SMALL OUTLETS, THE BOOK OFFERS PRACTICAL ADVICE ON THE SUBJECT, SUPPORTED BY HINTS AND TIPS FROM ESTABLISHED VISUAL MERCHANDISERS. IT REVEALS THE SECRETS OF THEIR TOOLKIT AND INFORMATION ON THE USE OF MANNEQUINS, THE LATEST TECHNOLOGY AND HOW TO CONSTRUCT AND SOURCE PROPS, AND EXPLAINS THE PSYCHOLOGY BEHIND SHOPPING AND BUYER BEHAVIOUR. PRESENTED THROUGH COLOUR PHOTOGRAPHS, DIAGRAMS OF FLOOR LAYOUTS AND STORE CASE STUDIES, AND INCLUDING INVALUABLE INFORMATION SUCH AS A GLOSSARY OF TERMS USED IN THE INDUSTRY, VISUAL MERCHANDISING IS AN ESSENTIAL HANDBOOK FOR ANYONE WORKING IN AND LEARNING ABOUT THIS EXCITING AREA.
Detalles
USING EXAMPLES FROM A RANGE OF SHOPS, FROM FASHION EMPORIA TO SMALL OUTLETS, THE BOOK OFFERS PRACTICAL ADVICE ON THE SUBJECT, SUPPORTED BY HINTS AND TIPS FROM ESTABLISHED VISUAL MERCHANDISERS. IT REVEALS THE SECRETS OF THEIR TOOLKIT AND INFORMATION ON THE USE OF MANNEQUINS, THE LATEST TECHNOLOGY AND HOW TO CONSTRUCT AND SOURCE PROPS, AND EXPLAINS THE PSYCHOLOGY BEHIND SHOPPING AND BUYER BEHAVIOUR. PRESENTED THROUGH COLOUR PHOTOGRAPHS, DIAGRAMS OF FLOOR ... Ver más
Información Adicional
Nombre VISUAL MERCHANDISING
No. Ref. (SKU) 9781856697637
Editorial LAURENCE KING PUBLISHERS
Género N/A
Autor TONY MORGAN
ISBN 9781856697637
EAN 9781856697637
Idioma Inglés
Año 2011
Formatos Rústico
Número de páginas 208
Edición 1
Novedad N/A

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