Visual Branding

Autor: Barbara J.
Precio $795 Precio Gandhi $726

Visual Branding

Visual Branding

Autor: Barbara J.
ISBN
139d755f-133d-3dfa-8c2e-3c6439cc00d6
Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.
  • Categoría BISAC BUS058000
  • Formato Epub 3
  • Idioma Inglés
  • Año 2016
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