Storytelling for User Experience

Editorial: Rosenfeld Media
Precio $676 Precio Gandhi $486

Storytelling for User Experience

Storytelling for User Experience

Editorial: Rosenfeld Media
ISBN
23e7be3e-cee9-3916-ac91-8fbb22eae407
We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.
  • Categoría BISAC COM070000
  • Formato Epub 2
  • Idioma Inglés
  • Año 2010
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