9781782835974_

WINNER OF BUSINESS BOOK OF THE YEAR AWARD 2021 AND BEST START UP/SCALE UP BOOK AWARD 2021

This ground-breaking book exposes the myths behind startup success, illuminates the real forces at work and shows how they can be harnessed in your favour.

The world isnt a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesnt just mean your parents wealth or who you know. An Unfair Advantage is any element that gives you an edge over your competition. And we all have one.

Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over 5 billion), the authors show how to identify your own unfair advantages and apply them to any project. Hard work and grit arent enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.

...(*_*)9781782835974_

WINNER OF BUSINESS BOOK OF THE YEAR AWARD 2021 AND BEST START UP/SCALE UP BOOK AWARD 2021

A powerful way to think about success as an entrepreneur.
Ali Abdaal, Productivity YouTuber, Podcaster & Ex-Doctor

Crucial business advice that you wont get anywhere else.
Derek Sivers, Entrepreneur & Author of Anything You Want

This ground-breaking book exposes the myths behind startup success, illuminates the real forces at work and shows how they can be harnessed in your favour.

...

The Unfair Advantage

Comentarios