How the asset--anything that can be controlled, traded, and capitalized as a revenue stream--has become the primary basis of technoscientific capitalism. In this book, scholars from a range of disciplines argue that the asset--meaning anything that can be controlled, traded, and capitalized as a revenue stream--has become the primary basis of technoscientific capitalism. An asset can be an object or an experience, a sum of money or a life form, a patent or a bodily function. A process of assetization prevails, imposing investment and return as the key rationale, and overtaking commodification and its speculative logic. Although assets can be bought and sold, the point is to get a durable economic rent from them rather than make a killing on the market.