Why does one man succeed and another fail? There is an answer. And it will be found in this book. Often the rules for success are so simple and so obvious they aren't even seen. But when you search for them, you, too, can find them. And during the search something wonderful happens—you acquire knowledge, you gain experience and you become inspired. And then you begin to realize the necessary ingredients for success. All of these things and more can be yours if you will follow a few simple rules and put to work the easy to follow principles in this book. Within these pages, it is proven that success can be reduced to a formula…to a system that NEVER fails. In your hands lies the golden key to a glittering future and the true riches of life. About the Author: William Clement Stone was a prominent businessman, philanthropist and self-help book author. Mr. Stone developed his lifelong philosophy of Positive Mental Attitude (PMA), which he viewed as the cornerstone of his success. He believed in the power of optimism and that even in adversity lay seeds of success. He was highly successful. Mr. Stone's inspirational self-help books, which have reached a world-wide audience, reinforce the conviction that anyone can become successful ‘no matter how poor his start in life.’