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Al Ries
Focus
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2140246Focushttps://www.gandhi.com.mx/74b85221-ded5-3f79-9c72-b1c911b072a9/phttps://gandhi.vtexassets.com/arquivos/ids/1887152/97c59cc6-fab6-4ffb-863d-322f65f8711e.jpg?v=638342123792230000348348MXNHarperCollinsInStock/Audiolibros/<p>Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of <em>The 22 Immutable Laws of Marketing</em> offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else.</p><p>With clear examples from a variety of industries, Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Colas stock is worth two times that of Pepsi-Co., even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo, Sun Microsystems, and Little Caesars.</p><p>Al Riess extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.</p>...2064732Focus348348https://www.gandhi.com.mx/74b85221-ded5-3f79-9c72-b1c911b072a9/phttps://gandhi.vtexassets.com/arquivos/ids/1887152/97c59cc6-fab6-4ffb-863d-322f65f8711e.jpg?v=638342123792230000InStockMXN99999DIAudiolibro20059780060859978_W3siaWQiOiJhOTkzM2EzZi05MTUxLTQ5YTUtYjljYi03ZTk4MTIzZDYzNTkiLCJsaXN0UHJpY2UiOjM0MCwiZGlzY291bnQiOjAsInNlbGxpbmdQcmljZSI6MzQwLCJpbmNsdWRlc1RheCI6dHJ1ZSwicHJpY2VUeXBlIjoiV2hvbGVzYWxlIiwiY3VycmVuY3kiOiJNWE4iLCJmcm9tIjoiMjAyNC0xMi0wMVQwMDowMDowMFoiLCJyZWdpb24iOiJNWCIsImlzUHJlb3JkZXIiOmZhbHNlLCJpc0VsaWdpYmxlRm9yQ3JlZGl0VHJpYWwiOnRydWUsImNyZWRpdFB1cmNoYXNlUHJpY2UiOjF9XQ==9780060859978_<p>Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of <em>The 22 Immutable Laws of Marketing</em> offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else.</p><p>With clear examples from a variety of industries, Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Colas stock is worth two times that of Pepsi-Co., even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo, Sun Microsystems, and Little Caesars.</p><p>Al Riess extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.</p>...9780060859978_HarperAudio(*_*)9780060859978_HarperCollinsaudiolibro_74b85221-ded5-3f79-9c72-b1c911b072a9_9780060859978;9780060859978_9780060859978Al RiesInglésMéxicoNoMINUTE2005-07-19T00:00:00+00:00HarperCollins