Variable Quality in Consumer Theory

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Variable Quality in Consumer Theory

Variable Quality in Consumer Theory

ISBN
7f62fc4e-ae00-3836-8049-ee150abf9d79
Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.
  • Categoría BISAC BUS000000
  • Formato Epub 2
  • Idioma Inglés
  • Año 2016
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