Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.
https://www.gandhi.com.mx/7f62fc4e-ae00-3836-8049-ee150abf9d792956700Variable Quality in Consumer Theory<p>Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.</p>https://kbimages1-a.akamaihd.net/Images/c13189d4-6316-4052-81ec-16042cc33757/300/300/False/image.jpg970instock107897010108000https://www.gandhi.com.mx/media/catalog/product/2021-12-14T10:12:56+0000BUS000000W.M. WadmanEpub 2BUS000000