9780525532545_

Wall Street Journal bestseller!

Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result.

In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots one-yard line, he called for a pass instead of a hand off to his star running back. The pass was intercepted and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck?

Even the best decision doesnt yield the best outcome every time. Theres always an element of luck that you cant control, and there is always information that is hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets: How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10 on the strategy that works 90 of the time? Or is my success attributable to dumb luck rather than great decision making?

Annie Duke, a former World Series of Poker champion turned business consultant, draws on examples from business, sports, politics, and (of course) poker to share tools anyone can use to embrace uncertainty and make better decisions. For most people, its difficult to say Im not sure in a world that values and, even, rewards the appearance of certainty. But professional poker players are comfortable with the fact that great decisions dont always lead to great outcomes and bad decisions dont always lead to bad outcomes.

By shifting your thinking from a need for certainty to a goal of accurately assessing what you know and what you dont, youll be less vulnerable to reactive emotions, knee-jerk biases, and destructive habits in your decision making. Youll become more confident, calm, compassionate and successful in the long run.

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NATIONAL BESTSELLER Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in the ultimate guide to thinking about risk (Charles Duhigg, author of The Power of Habit).

A big favorite among investors these days.The New York Times

Outstanding.Jason Zweig, The Wall Street Journal

Annie Duke, a former World Series of Poker champion turned business consultant, draws on examples from business, sports, politics, and (of course) poker to share tools anyone can use to embrace uncertainty and make better decisions. For most people, its difficult to say "Im not sure" in a world that values and, even, rewards the appearance of certainty. But professional poker players are comfortable with the fact that great decisions dont always lead to great outcomes and bad decisions dont always lead to bad outcomes.

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Thinking in Bets

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