9781509537426_

Positing online users as sleepwalkers, Tony Sampson offers an original and compelling approach for understanding how social media platforms produce subjectivities.

Drawing on a wide range of theorists, including A.N. Whitehead and Gabriel Tarde, he provides tools to track his sleepwalker through the dark refrain of social media: a refrain that spreads through viral platform architectures with a staccato-like repetition of shock events, rumours, conspiracy, misinformation, big lies, search engine weaponization, data voids, populist strongmen, immune system failures, and far-right hate speech. Sampsons sleepwalker is not a pre-programmed smartphone junkie, but a conceptual personae intended to dodge capture by data doubles and lookalikes. Sleepwalkers are neither asleep nor wide awake; they are a liminal experimentation in collective mimicry and self-other relationality. Their purpose is to stir up a new kind of community that emerges from the potentialities of revolutionary contagion.

At a time in which social media is influencing more people than ever, A Sleepwalkers Guide to Social Media is an important reference for students and scholars of media theory, digital media and social media.

(*_*)9781509537426_

Positing online users as sleepwalkers, Tony Sampson offers an original and compelling approach for understanding how social media platforms produce subjectivities.

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A Sleepwalkers Guide to Social Media

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