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5023794Advances in Digital Marketing and eCommercehttps://www.gandhi.com.mx/advances-in-digital-marketing-and-ecommerce-9783031621352/phttps://gandhi.vtexassets.com/arquivos/ids/4570139/image.jpg?v=63854484977587000036574063MXNSpringer Nature SwitzerlandInStock/Ebooks/<p>The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing.</p><p>This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.</p>...4755412Advances in Digital Marketing and eCommerce36574063https://www.gandhi.com.mx/advances-in-digital-marketing-and-ecommerce-9783031621352/phttps://gandhi.vtexassets.com/arquivos/ids/4570139/image.jpg?v=638544849775870000InStockMXN99999DIEbook20249783031621352_W3siaWQiOiIwNjgzZTlhZC01ZWFmLTRkZWQtOTRkOS02YmZhYmVjNDZkNzkiLCJsaXN0UHJpY2UiOjM2NjksImRpc2NvdW50IjozNjcsInNlbGxpbmdQcmljZSI6MzMwMiwiaW5jbHVkZXNUYXgiOnRydWUsInByaWNlVHlwZSI6Ildob2xlc2FsZSIsImN1cnJlbmN5IjoiTVhOIiwiZnJvbSI6IjIwMjQtMTItMjFUMDY6MDA6MDBaIiwicmVnaW9uIjoiTVgiLCJpc1ByZW9yZGVyIjpmYWxzZX1d9783031621352_<p>The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing.</p><p>This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.</p>...9783031621352_Springer Nature Switzerlandlibro_electonico_9783031621352_9783031621352InglésMéxico2024-07-21T00:00:00+00:002024-06-19T00:00:00+00:00Springer Nature Switzerland