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Bianca Harrington
Advertising Law Explained
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7515652Advertising Law Explainedhttps://www.gandhi.com.mx/advertising-law-explained-9788235259448/phttps://gandhi.vtexassets.com/arquivos/ids/7125341/image.jpg?v=638827569689030000147147MXNGandhiInStock/Ebooks/<p>In todays competitive market, <em>"Advertising Law Explained"</em> provides a crucial guide to understanding the legal landscape of advertising.<br />The book focuses on preventing false and deceptive advertising and navigating regulatory compliance, particularly concerning the FTCs role in enforcing advertising standards.<br />A key insight is understanding what constitutes a deceptive claim, including both explicit misrepresentations and implicitly misleading statements, which can lead to significant penalties if overlooked.</p><p>The book offers a balanced approach by combining theoretical knowledge of advertising law with practical guidance on marketing ethics and compliance.<br />It begins by defining foundational concepts like unfair trade practices and deceptive claims.<br />Subsequent chapters analyze specific advertising claims, such as performance claims and pricing claims, using case studies.</p><p>The later sections focus on enforcement actions and provide guidance on developing compliance programs to mitigate legal risks.<br />What sets this book apart is its systematic progression and real-world applicability.<br />Its geared toward business professionals, marketing managers, and legal professionals, offering insights for creating compliant advertising campaigns and building consumer trust.<br />By understanding the legal limitations, businesses can avoid the pitfalls of deceptive advertising and cultivate a positive brand image.</p>...7136615Advertising Law Explained147147https://www.gandhi.com.mx/advertising-law-explained-9788235259448/phttps://gandhi.vtexassets.com/arquivos/ids/7125341/image.jpg?v=638827569689030000InStockMXN99999DIEbook20259788235259448_W3siaWQiOiIwYzg0ZjdhYS0xY2Q4LTQyNzYtYjdmOC1hMmYyMWI3YTg0MmEiLCJsaXN0UHJpY2UiOjE0NywiZGlzY291bnQiOjAsInNlbGxpbmdQcmljZSI6MTQ3LCJpbmNsdWRlc1RheCI6dHJ1ZSwicHJpY2VUeXBlIjoiSXBwIiwiY3VycmVuY3kiOiJNWE4iLCJmcm9tIjoiMjAyNS0wNS0xM1QxNjowMDowMFoiLCJyZWdpb24iOiJNWCIsImlzUHJlb3JkZXIiOmZhbHNlfV0=9788235259448_<p>In todays competitive market, <em>"Advertising Law Explained"</em> provides a crucial guide to understanding the legal landscape of advertising.<br />The book focuses on preventing false and deceptive advertising and navigating regulatory compliance, particularly concerning the FTCs role in enforcing advertising standards.<br />A key insight is understanding what constitutes a deceptive claim, including both explicit misrepresentations and implicitly misleading statements, which can lead to significant penalties if overlooked.</p><p>The book offers a balanced approach by combining theoretical knowledge of advertising law with practical guidance on marketing ethics and compliance.<br />It begins by defining foundational concepts like unfair trade practices and deceptive claims.<br />Subsequent chapters analyze specific advertising claims, such as performance claims and pricing claims, using case studies.</p><p>The later sections focus on enforcement actions and provide guidance on developing compliance programs to mitigate legal risks.<br />What sets this book apart is its systematic progression and real-world applicability.<br />Its geared toward business professionals, marketing managers, and legal professionals, offering insights for creating compliant advertising campaigns and building consumer trust.<br />By understanding the legal limitations, businesses can avoid the pitfalls of deceptive advertising and cultivate a positive brand image.</p>...9788235259448_Publifyelibro_electonico_9788235259448_9788235259448Bianca HarringtonInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/content2connect_drm-epub-93152c08-538a-4e4b-8c75-b32b594cf4e9.epub2025-04-03T00:00:00+00:00Publifye