A full executive summary of The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life by Uri Gneezy and John A. List. This is not a chapter-by-chapter summary. Rather, the author takes an holistic approach, reorganizing and breaking down the content for easier understanding where necessary, and cutting out the repetition. Sample summaries by the author are available here: http://newbooksinbrief.com/free-articles/