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Kin Lane
API Analytics for Product Managers
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1445171API Analytics for Product Managershttps://www.gandhi.com.mx/api-analytics-for-product-managers/phttps://gandhi.vtexassets.com/arquivos/ids/1423274/f7e62f75-b58d-40a9-84c2-6cb6aac016cb.jpg?v=638338088919500000https://gandhi.vtexassets.com/arquivos/ids/1420480/f7e62f75-b58d-40a9-84c2-6cb6aac016cb.jpg?v=638338084649630000591657MXNPackt PublishingInStock/Ebooks/1431124API Analytics for Product Managers591657https://www.gandhi.com.mx/api-analytics-for-product-managers/phttps://gandhi.vtexassets.com/arquivos/ids/1423274/f7e62f75-b58d-40a9-84c2-6cb6aac016cb.jpg?v=638338088919500000https://gandhi.vtexassets.com/arquivos/ids/1420480/f7e62f75-b58d-40a9-84c2-6cb6aac016cb.jpg?v=638338084649630000InStockMXN99999DIEbook20239781803241968_W3siaWQiOiI2ZTI4MzcwMC0wYzhjLTRjMTgtOTBhMi01N2E1NmFlYjZjODIiLCJsaXN0UHJpY2UiOjY1NywiZGlzY291bnQiOjY2LCJzZWxsaW5nUHJpY2UiOjU5MSwiaW5jbHVkZXNUYXgiOnRydWUsInByaWNlVHlwZSI6Ildob2xlc2FsZSIsImN1cnJlbmN5IjoiTVhOIiwiZnJvbSI6IjIwMjQtMDQtMDhUMTY6MDA6MDBaIiwicmVnaW9uIjoiTVgiLCJpc1ByZW9yZGVyIjpmYWxzZX1d9781803241968_<p><strong>Research, strategize, market, and continuously measure the effectiveness of APIs to meet your SaaS business goals with this practical handbook</strong></p><h4>Key Features</h4><ul><li>Transform your APIs into revenue-generating entities by turning them into products</li><li>Meet your business needs by improving the way you research, strategize, market, and measure results</li><li>Create and implement a variety of metrics to promote growth</li></ul><h4>Book Description</h4><p>APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation?</p><p>API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once youve been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentationan often-overlooked aspect of development.</p><p>Of course, its not all about the productas any good product manager knows; you need to understand your customers needs, expectations, and satisfaction too. Once youve gathered your data, youll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals.</p><p>By the end of this book, youll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs.</p><h4>What you will learn</h4><ul><li>Build a long-term strategy for an API</li><li>Explore the concepts of the API life cycle and API maturity</li><li>Understand APIs from a product management perspective</li><li>Create support models for your APIs that scale with the product</li><li>Apply user research principles to APIs</li><li>Explore the metrics of activation, retention, engagement, and churn</li><li>Cluster metrics together to provide context</li><li>Examine the consequences of gameable and vanity metrics</li></ul><h4>Who this book is for</h4><p>If youre a product manager, engineer, or product executive charged with making the most of APIs for your SaaS business, then this book is for you. Basic knowledge of how APIs work and what they do is essential before you get started with this book, since the book covers the analytical side of measuring their performance to help your business grow.</p>...9781803241968_Packt Publishinglibro_electonico_c8ccd454-925d-3deb-a244-cd218c7ddfa0_9781803241968;9781803241968_9781803241968Kin LaneInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/packt-epub-b6051302-0b76-4130-a848-601cea3051e5.epub2023-02-21T00:00:00+00:00Packt Publishing