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Raoul V.
Applied Marketing Analytics Using Python
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7407735Applied Marketing Analytics Using Pythonhttps://www.gandhi.com.mx/applied-marketing-analytics-using-python-9781036201937/phttps://gandhi.vtexassets.com/arquivos/ids/6999194/image.jpg?v=63878088245227000024322702MXNSAGE PublicationsInStock/Ebooks/<p>It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.</p><p>Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.</p><p>Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.</p><p><strong>Dr Gokhan Yildirim</strong> is an Associate Professor of Marketing at Imperial College Business School, London.</p><p><strong>Dr Raoul V. Kübler</strong> is an Associate Professor of Marketing at ESSEC Business School, Paris.</p>...7038903Applied Marketing Analytics Using Python24322702https://www.gandhi.com.mx/applied-marketing-analytics-using-python-9781036201937/phttps://gandhi.vtexassets.com/arquivos/ids/6999194/image.jpg?v=638780882452270000InStockMXN99999DIEbook20259781036201937_W3siaWQiOiI2NWQ2YzA0OS1hNzRmLTRjNWEtYmM5NC1jZjY5NjczN2FmNGEiLCJsaXN0UHJpY2UiOjI3MDIsImRpc2NvdW50IjoyNzAsInNlbGxpbmdQcmljZSI6MjQzMiwiaW5jbHVkZXNUYXgiOnRydWUsInByaWNlVHlwZSI6Ildob2xlc2FsZSIsImN1cnJlbmN5IjoiTVhOIiwiZnJvbSI6IjIwMjUtMDctMDFUMDA6MDA6MDBaIiwicmVnaW9uIjoiTVgiLCJpc1ByZW9yZGVyIjpmYWxzZX1d9781036201937_<p>It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.</p><p>Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.</p><p>Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.</p><p><strong>Dr Gokhan Yildirim</strong> is an Associate Professor of Marketing at Imperial College Business School, London.</p><p><strong>Dr Raoul V. Kübler</strong> is an Associate Professor of Marketing at ESSEC Business School, Paris.</p>...9781036201937_SAGE Publicationslibro_electonico_9781036201937_9781036201937Raoul V.InglésMéxicohttps://getbook.kobo.com/koboid-prod-public/sageuk-epub-54111ab9-180e-4854-8557-dd119c581918.epub2025-03-21T00:00:00+00:00SAGE Publications