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Barry Silverstein
B2B Marketing 123: A 3 Step Approach for Marketing to Businesses
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1143943B2B Marketing 123: A 3 Step Approach for Marketing to Businesseshttps://www.gandhi.com.mx/b2b-marketing-123-a-3-step-approach-for-marketing-to-businesses/phttps://gandhi.vtexassets.com/arquivos/ids/352611/2c2f946c-e610-42b1-ac78-821b8d0cf8c6.jpg?v=6383343586692000005555MXNBarry SilversteinInStock/Ebooks/<p>"B2B Marketing 123" presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on:</p><ol><li>Understanding audience: This section discusses the special nature of B2B audiences, the B2B purchasing environment, identifying audience hot buttons, audience segmentation, the new audience dynamic, and how to match products to audiences.</li><li>Leveraging the media of today and tomorrow: Step 2 presents an overview of all B2B media and covers general media trends, developing an audience-driven media strategy, basics of B2B online marketing, B2B use of social media, how to evaluate media ROI, and inbound vs. outbound marketing.</li><li>Creating a customer-centric culture: This section addresses the need for a customer-centric culture. It discusses customer-centric strategies, developing a customer-centric marketing plan and budgetary planning.</li></ol><p>This eGuide is written by Barry Silverstein, a B2B marketing expert with over 35 years of branding and marketing experience. A wealth of additional resources are included.</p>...1136317B2B Marketing 123: A 3 Step Approach for Marketing to Businesses5555https://www.gandhi.com.mx/b2b-marketing-123-a-3-step-approach-for-marketing-to-businesses/phttps://gandhi.vtexassets.com/arquivos/ids/352611/2c2f946c-e610-42b1-ac78-821b8d0cf8c6.jpg?v=638334358669200000InStockMXN99999DIEbook20149781311962454_W3siaWQiOiI4MmJkZGEwYS02ZmVhLTQ5YTQtOTU5NC02NWNhYWM0YTliOTUiLCJsaXN0UHJpY2UiOjU1LCJkaXNjb3VudCI6MCwic2VsbGluZ1ByaWNlIjo1NSwiaW5jbHVkZXNUYXgiOnRydWUsInByaWNlVHlwZSI6IklwcCIsImN1cnJlbmN5IjoiTVhOIiwiZnJvbSI6IjIwMjQtMDUtMjFUMTY6MDA6MDBaIiwicmVnaW9uIjoiTVgiLCJpc1ByZW9yZGVyIjpmYWxzZX1d9781311962454_<p>B2B Marketing 123 presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on:<br />1. Understanding audience: This section discusses the special nature of B2B audiences, the B2B purchasing environment, identifying audience hot buttons, audience segmentation, the new audience dynamic, and how to match products to audiences.<br />2. Leveraging the media of today and tomorrow: Step 2 presents an overview of all B2B media and covers general media trends, developing an audience-driven media strategy, basics of B2B online marketing, B2B use of social media, how to evaluate media ROI, and inbound vs. outbound marketing.<br />3. Creating a customer-centric culture: This section addresses the need for a customer-centric culture. It discusses customer-centric strategies, developing a customer-centric marketing plan and budgetary planning.</p><p>This eGuide is written by Barry Silverstein, a B2B marketing expert with over 35 years of branding and marketing experience. A wealth of additional resources are included.</p>...9781311962454_Barry Silversteinlibro_electonico_f160f6a9-c7b9-3fd7-ab2b-fb690cdd6b58_9781311962454;9781311962454_9781311962454Barry SilversteinInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/smashwords-epub-7f277037-118f-4f16-b536-565669fc29dd.epub2014-09-12T00:00:00+00:00Barry Silverstein