Envío gratis siempre a todo México.
Haz clic para hacer zoom
Not Available
Strategic Corporate Communication in the Digital Age
Cargando comentarios…
Comparte
$2,153
$1,766
Envío gratis siempre
Comentarios
Cargando el resumen…
Cargando comentarios…
product
807118Strategic Corporate Communication in the Digital Agehttps://www.gandhi.com.mx/b4a6d491-8c84-3bf4-bec6-2765d3955030/phttps://gandhi.vtexassets.com/arquivos/ids/1358583/ead9f358-cfaf-4413-9aff-7037a9b036a3.jpg?v=63833794323220000017662153MXNEmerald Publishing LimitedInStock/Ebooks/<p><em>Strategic Corporate Communication in the Digital Age</em> explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building trust, reputation and support, as online users can use them to scrutinise and influence corporate decisions and actions.</p><p>This authoritative book features a broad spectrum of theoretical and empirical chapters on topics relating to organisations interactive engagement with stakeholders during COVID-19. It sheds light on dialogic communications through different digital media, the utilisation of mobile learning technologies for corporate training and development, corporate disclosures of CSR practices, communications of small and medium sized businesses, and provides a taxonomy of online marketing methods, among other topics. This title is a premier reference source and a valuable teaching resource for courses in marketing, communications, strategy and organisational behaviour.</p>...804146Strategic Corporate Communication in the Digital Age17662153https://www.gandhi.com.mx/b4a6d491-8c84-3bf4-bec6-2765d3955030/phttps://gandhi.vtexassets.com/arquivos/ids/1358583/ead9f358-cfaf-4413-9aff-7037a9b036a3.jpg?v=638337943232200000InStockMXN99999DIEbook20219781800712669_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_<p><em>Strategic Corporate Communication in the Digital Age</em> explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building trust, reputation and support, as online users can use them to scrutinise and influence corporate decisions and actions.</p><p>This authoritative book features a broad spectrum of theoretical and empirical chapters on topics relating to organisations interactive engagement with stakeholders during COVID-19. It sheds light on dialogic communications through different digital media, the utilisation of mobile learning technologies for corporate training and development, corporate disclosures of CSR practices, communications of small and medium sized businesses, and provides a taxonomy of online marketing methods, among other topics. This title is a premier reference source and a valuable teaching resource for courses in marketing, communications, strategy and organisational behaviour.</p>...9781800712669_Emerald Publishing Limitedlibro_electonico_b4a6d491-8c84-3bf4-bec6-2765d3955030_9781800712669;9781800712669_9781800712669InglésMéxicohttps://getbook.kobo.com/koboid-prod-public/emeraldpublishing-epub-64675ced-e4f0-4270-af57-59eb6262de87.epub2021-02-19T00:00:00+00:00Emerald Publishing Limited