Strong Sales of Previous Stiglitz/New Press titles: Mismeasuring Our Lives sold 10,600, and The Stiglitz Report sold 7246. Popular Economics: Strong category for general interest readers. Timing: Recent meltdown means that the public more receptive than ever to questioning how we measure economic growth and what does a stable economy really mean to the average person. Author profile: Stiglitz among the highest-profile economists in the US with an excellent sales track. Controversial: Introduces a bold new array of concepts, from sustainable measures of economic welfare, to measures of savings and wealth, to a "green GDP." Well connected authors: Stiglitz is a Nobel Prize winning economist with an international reputation and following and he will help promote. A-list endorsements: Expecting major blurbs - we expect quotes from the likes of bestselling author David Cay Johnston and economists like Paul Krugman, Dean Baker, Jeff Madrick, etc.