Why Facebook? Welcome to the world of Facebook, a world so unique, genuine and full of possibilities! It is a special place uniting all populations, genders and ages. The platform initially started off as a form of online student directory that consisted of photos and basic information, and has since evolved into a universal website that would allow people from all over the world to connect with each other. In today's modern economy, the huge amounts of competition that startups and companies face often push them to constantly evolve and diversify to stay relevant to their customers. Businesses that fail to do so will find it hard to survive in the economy, much less thrive in it. However, Facebook is a good example of a company that is able to do that. For more than ten years, it has been one of the leading platforms for connecting people, and is constantly updating and diversifying their business, even buying the rights to Instagram and Whatsapp to ensure they constantly have a source of income. Of course, simply being a social media platform means that there is no physical product being sold, and the business means nothing without its users. In terms of Facebook, this refers to business trying to market their products, and regular users of the service.