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Allen Gannett
The Creative Curve
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2149416The Creative Curvehttps://www.gandhi.com.mx/b9a64692-ac3d-384f-88ff-72d1bc43b008/phttps://gandhi.vtexassets.com/arquivos/ids/1960843/a9dc0589-0229-446b-8240-5af2bb820bae.jpg?v=638345038156900000339339MXNPenguin Random House Audio Publishing GroupInStock/Audiolibros/<p><strong>Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.</strong></p><p>We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we dont. But Allen shows that simply isnt true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.</p><p>As the worlds most creative people have discovered, we are enticed by the novel <em>and</em> the familiar. By understanding the mechanics of what Gannett calls the creative curve the point of optimal tension between the novel and the familiar everyone can better engineer mainstream success.</p><p>In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind <em>Dear Evan Hansen</em>, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.</p>...2121722The Creative Curve339339https://www.gandhi.com.mx/b9a64692-ac3d-384f-88ff-72d1bc43b008/phttps://gandhi.vtexassets.com/arquivos/ids/1960843/a9dc0589-0229-446b-8240-5af2bb820bae.jpg?v=638345038156900000InStockMXN99999DIAudiolibro20189780525633518_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9780525633518_<p><strong>Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.</strong></p><p>We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.</p><p>As the world’s most creative people have discovered, we are enticed by the novel <em>and</em> the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.</p><p>In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind <em>Dear Evan Hansen</em>, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.</p>(*_*)9780525633518_<p><strong>Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.</strong></p><p>We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we dont. But Allen shows that simply isnt true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.</p><p>As the worlds most creative people have discovered, we are enticed by the novel <em>and</em> the familiar. By understanding the mechanics of what Gannett calls the creative curve the point of optimal tension between the novel and the familiar everyone can better engineer mainstream success.</p><p>In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind <em>Dear Evan Hansen</em>, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.</p>...9780525633518_Penguin Random House Audio Publishing Groupaudiolibro_b9a64692-ac3d-384f-88ff-72d1bc43b008_9780525633518;9780525633518_9780525633518Allen GannettInglésMéxicoNoMINUTE2018-06-12T00:00:00+00:00Penguin Random House Audio Publishing Group