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Kent Oldham
Becoming a Privacy-Centric Marketing Organization
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1161680Becoming a Privacy-Centric Marketing Organizationhttps://www.gandhi.com.mx/becoming-a-privacy-centric-marketing-organization/phttps://gandhi.vtexassets.com/arquivos/ids/1086748/ba14d930-b8e3-47d0-bcf6-32f024357a9e.jpg?v=638337346671700000135135MXNLioncrest PublishingInStock/Ebooks/<p>As marketing, analytics, legal, and IT professionals at enterprise organizations know, the new privacy-centric reality is here. Consumer expectations and government regulations for the collection and management of user data have shifted dramatically, forcing companies to adapt their data collection and governance strategies.</p><p>In the second book of the bestselling <em>Crawl, Walk, Run</em> series, privacy-centric digital marketing leaders <strong>Lucas Long</strong>, <strong>Michael Loban</strong>, <strong>Alex Yastrebenetsky</strong>, and <strong>Kent Oldham</strong> present a sustainable framework for respecting consumer privacy while pushing your company to new heights. Because its not enough to be legally compliant, youll learn how to renovate your data approach with a formula for creating stronger customer relationships. <em>Crawl, Walk, Run</em> is a must-read for anyone ready to build a durable, long-term marketing data strategy and prepare for the privacy-centered present and future.</p>...1152671Becoming a Privacy-Centric Marketing Organization135135https://www.gandhi.com.mx/becoming-a-privacy-centric-marketing-organization/phttps://gandhi.vtexassets.com/arquivos/ids/1086748/ba14d930-b8e3-47d0-bcf6-32f024357a9e.jpg?v=638337346671700000InStockMXN99999DIEbook20239781544539614_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9781544539614_<p>As marketing, analytics, legal, and IT professionals at enterprise organizations know, the new privacy-centric reality is here. Consumer expectations and government regulations for the collection and management of user data have shifted dramatically, forcing companies to adapt their data collection and governance strategies.</p><p>In the second book of the bestselling <em>Crawl, Walk, Run</em> series, privacy-centric digital marketing leaders <strong>Lucas Long</strong>, <strong>Michael Loban</strong>, <strong>Alex Yastrebenetsky</strong>, and <strong>Kent Oldham</strong> present a sustainable framework for respecting consumer privacy while pushing your company to new heights. Because its not enough to be legally compliant, youll learn how to renovate your data approach with a formula for creating stronger customer relationships. <em>Crawl, Walk, Run</em> is a must-read for anyone ready to build a durable, long-term marketing data strategy and prepare for the privacy-centered present and future.</p>...9781544539614_Lioncrest Publishinglibro_electonico_e6a31fa0-1ad3-3409-948b-70f3499d3a9f_9781544539614;9781544539614_9781544539614Kent OldhamInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/ingram30-epub-1fdac69d-61fc-4ad2-8a34-836089a1aa05.epub2023-01-24T00:00:00+00:00Lioncrest Publishing