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Becoming The Experience Maker (2nd Edition)
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7466085Becoming The Experience Maker (2nd Edition)https://www.gandhi.com.mx/becoming-the-experience-maker--2nd-edition--9781636987286/phttps://gandhi.vtexassets.com/arquivos/ids/7065693/image.jpg?v=6388209636795000006161MXNMorgan James PublishingInStock/Ebooks/<p>In todays competitive marketplace, companies can no longer compete on price or product alone. The real game-changer? <strong>Customer experience.</strong> But creating remarkable experiences that customers want to share doesnt have to be complicated or expensive.</p><p>In <em>Becoming The Experience Maker</em>, Dan Gingiss introduces the proven <strong>WISER framework</strong>Witty, Immersive, Shareable, Extraordinary, and Responsiveshowing businesses how to transform ordinary customer interactions into powerful word-of-mouth marketing opportunities. Packed with 50 real-world case studies from a variety of industries, this book provides a practical framework that businesses of any size can use to create customer loyalty and sustainable growth.</p><p><strong>Inside this expanded second edition, youll discover:</strong></p><ul><li><strong>A step-by-step framework for creating memorable customer experiences</strong></li><li><strong>Practical strategies for both B2B and B2C businesses</strong></li><li><strong>Insights on todays biggest challengesincluding AI, crisis management, and digital experience design</strong></li><li><strong>How to foster a customer-centric culture where every employee plays a role</strong></li></ul><p>From Fortune 500 companies to small businesses and nonprofits, Becoming The Experience Maker provides the roadmap to gaining a true competitive edge. Because when your customers are your biggest advocates, business growth becomes sustainable.</p><p><em>For every business that suspects their only true differentiator is customer experience, this is the indispensable playbook for making it work.</em> Jay Baer, Author of 7 books, including The Time to Win</p>...7091487Becoming The Experience Maker (2nd Edition)6161https://www.gandhi.com.mx/becoming-the-experience-maker--2nd-edition--9781636987286/phttps://gandhi.vtexassets.com/arquivos/ids/7065693/image.jpg?v=638820963679500000InStockMXN99999DIEbook2025Inglés