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Behavioral Economics and Public Health
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1239794Behavioral Economics and Public Healthhttps://www.gandhi.com.mx/behavioral-economics-and-public-health-1/phttps://gandhi.vtexassets.com/arquivos/ids/207323/0e4dc3a2-3d2f-46f8-9c92-e7e0fdc6718a.jpg?v=63833380888097000017241916MXNOxford University PressInStock/Ebooks/<p>Behavioral economics has potential to offer novel solutions to some of todays most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices? <em>Behavioral Economics and Public Health</em> is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the worlds greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.</p>...1229794Behavioral Economics and Public Health17241916https://www.gandhi.com.mx/behavioral-economics-and-public-health-1/phttps://gandhi.vtexassets.com/arquivos/ids/207323/0e4dc3a2-3d2f-46f8-9c92-e7e0fdc6718a.jpg?v=638333808880970000InStockMXN99999DIEbook20159780199398485_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_<p>Behavioral economics has potential to offer novel solutions to some of todays most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices? <em>Behavioral Economics and Public Health</em> is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the worlds greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.</p>(*_*)9780199398485_<p>Behavioral economics has potential to offer novel solutions to some of todays most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices? <em>Behavioral Economics and Public Health</em> is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the worlds greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.</p>...9780199398485_Oxford University Presslibro_electonico_a4d7d537-2cc0-32fe-b130-000f6d720ee2_9780199398485;9780199398485_9780199398485InglésMéxicohttps://getbook.kobo.com/koboid-prod-public/oxfordupuk-epub-e01a341a-1131-4e51-9e11-990367f733f8.epub2015-09-01T00:00:00+00:00Oxford University Press