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Beta vs VHS
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7350236Beta vs VHShttps://www.gandhi.com.mx/beta-vs-vhs-9788235217424/phttps://gandhi.vtexassets.com/arquivos/ids/6931290/image.jpg?v=638766487269370000102102MXNGandhiInStock/Ebooks/<p><em>Beta vs VHS</em> explores the pivotal videotape format war of the 1980s, revealing how VHS triumphed over the technically superior Betamax.<br />The book examines the strategic decisions of Sony and JVC, demonstrating that market success often hinges on business acumen rather than pure technological innovation.<br />For example, JVCs open licensing approach fostered widespread adoption, leading to affordability and compatibility that resonated with consumers.</p><p>The book dissects the technical differences between the formats, highlighting Betamaxs edge in video quality.<br />It then analyzes the marketing and licensing strategies employed by both companies, supported by case studies.<br />Ultimately, <em>Beta vs VHS</em> argues that JVCs focus on affordability and compatibility, versus Sonys premium quality approach, proved decisive.</p><p>The book progresses by first introducing the technologies, then analyzing the strategies, and finally examining external factors influencing the outcome.<br />This analysis provides valuable lessons in product positioning, licensing strategies, and establishing industry standards applicable to contemporary business challenges.<br />Through a combination of primary and secondary research, including archival documents and interviews, the book offers a fresh, in-depth view of the strategic marketing and technical elements that influenced the format wars outcome, making it valuable for business students and technology enthusiasts alike.</p>...6986480Beta vs VHS102102https://www.gandhi.com.mx/beta-vs-vhs-9788235217424/phttps://gandhi.vtexassets.com/arquivos/ids/6931290/image.jpg?v=638766487269370000InStockMXN99999DIEbook2025Inglés