9781775492498_

The story of global rugbys golden goose

This book tells the story of how the All Blacks have been commercialised in the professional age of rugby and the challenges that have come with the team having an enormous international profile, but a domestic market without the scale or means to monetise the brand. It also, just as importantly, details how this quest to make money and corporatise the All Blacks has impacted the performance mechanics of the team.

...(*_*)9781775492498_

Power, Money and the Team that Reshaped Rugby

How did one of the smallest nations in the world produce the jewel in world rugbys crown?

In the professional age, the All Blacks have evolved to become rugbys most marketable asset and a blueprint for building high-performing teams. But as the All Blacks became commercialised, the tug-of-war between performance and making money has intensified.

From the battle between Nike and Adidas for ownership of the black jersey to the newly minted deal with Silicon Valley private equity group Silver Lake, Black Gold reveals how the lure of monetising the brand has impacted the performance of the players and coaches. What sacrifices are being made to increase profit? And is the golden goose at risk of being overcooked?

Black Gold is a gripping, revealing book about the inner workings of the All Blacks, the balance of power and what lies ahead for the worlds best-known rugby team.

...(*_*)9781775492498_

Power, Money and the Team that Reshaped Rugby

How did one of the smallest nations in the world produce the jewel in world rugby's crown?

In the professional age, the All Blacks have evolved to become rugby's most marketable asset and a blueprint for building high-performing teams. But as the All Blacks became commercialised, the tug-of-war between performance and making money has intensified.

Black Gold is a gripping, revealing book about the inner workings of the All Blacks, the balance of power and what lies ahead for the world's best-known rugby team.

Black Gold: The story of how the All Blacks became rugby's most valuable asset

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