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Matt Haig
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
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1473950Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Timehttps://www.gandhi.com.mx/brand-failures-the-truth-about-the-100-biggest-branding-mistakes-of-all-time-1/phttps://gandhi.vtexassets.com/arquivos/ids/257667/1841f770-7b74-46a5-9ef1-6d8a5281ada3.jpg?v=638635364447330000488677MXNKogan PageInStock/Ebooks/<p>What do Coca-Cola, McDonalds, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products theyve launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haigs best-selling book, were given the inside story of 100 major brand blunders that make for jaw-dropping reading. He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haigs fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.</p>...1457335Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time488677https://www.gandhi.com.mx/brand-failures-the-truth-about-the-100-biggest-branding-mistakes-of-all-time-1/phttps://gandhi.vtexassets.com/arquivos/ids/257667/1841f770-7b74-46a5-9ef1-6d8a5281ada3.jpg?v=638635364447330000InStockMXN99999DIEbook20119780749463007_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9780749463007_<p>What do Coca-Cola, McDonalds, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products theyve launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haigs best-selling book, were given the inside story of 100 major brand blunders that make for jaw-dropping reading. He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haigs fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.</p>(*_*)9780749463007_<p>What do Coca-Cola, McDonalds, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products theyve launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haigs best-selling book, were given the inside story of 100 major brand blunders that make for jaw-dropping reading. He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haigs fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.</p>...9780749463007_Kogan Pagelibro_electonico_fc1591a7-a095-4dbf-abd4-8581e1ff0521_9780749463007;9780749463007_9780749463007Matt HaigInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/KoganPageUK-epub-0bffd6da-e5c2-453c-84ef-811ba879b5eb.epub2011-05-03T00:00:00+00:00Kogan Page