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Brett Levinson
Branding Latin America
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3325578Branding Latin Americahttps://www.gandhi.com.mx/branding-latin-america-9781498568289/phttps://gandhi.vtexassets.com/arquivos/ids/2355152/318a34e7-3986-4bb6-95cb-68633c73da70.jpg?v=63886733885657000019522169MXNBloomsbury PublishingInStock/Ebooks/<p>As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in todays world. Branding Latin America: Strategies, Aims, Resistance offers a sustained critical analysis of these transformations, which see identities deliberately (re)defined according to the principle of competition and strategically (re)oriented towards the market. Through context-sensitive case studies that foreground a specific, under examined set of practices and concepts, this volume draws particular attention not only to the reconfigurations of citizenship, identity, and culture according to an insidious logic of market competitiveness, but also to the ways in which different actors resist, survive, and even thrive in such a context. In so doing, it illuminates the ambivalent relationships between the local, national, and global; the individual and collective; the public and private; and the economic, political, and cultural landscapes that characterize contemporary Latin America and the wider world.</p>...3261424Branding Latin America19522169https://www.gandhi.com.mx/branding-latin-america-9781498568289/phttps://gandhi.vtexassets.com/arquivos/ids/2355152/318a34e7-3986-4bb6-95cb-68633c73da70.jpg?v=638867338856570000InStockMXN99999DIEbook20189781498568289_W3siaWQiOiJmNWY0ODExNC1jNTllLTRjZTQtODJiZS1jYzRhNDkwNWEwYmUiLCJsaXN0UHJpY2UiOjE5MzAsImRpc2NvdW50IjoxOTMsInNlbGxpbmdQcmljZSI6MTczNywiaW5jbHVkZXNUYXgiOnRydWUsInByaWNlVHlwZSI6Ildob2xlc2FsZSIsImN1cnJlbmN5IjoiTVhOIiwiZnJvbSI6IjIwMjQtMTEtMTVUMDI6MDA6MDBaIiwidG8iOiIyMDI0LTExLTMwVDIzOjU5OjU5WiIsInJlZ2lvbiI6Ik1YIiwiaXNQcmVvcmRlciI6ZmFsc2V9LHsiaWQiOiJiZWVkMWExMi1hNmVmLTRhNTQtOTJhZS0xODdjY2Y5YmNhMzIiLCJsaXN0UHJpY2UiOjIwMzEsImRpc2NvdW50IjoyMDMsInNlbGxpbmdQcmljZSI6MTgyOCwiaW5jbHVkZXNUYXgiOnRydWUsInByaWNlVHlwZSI6Ildob2xlc2FsZSIsImN1cnJlbmN5IjoiTVhOIiwiZnJvbSI6IjIwMjQtMTItMDFUMDA6MDA6MDBaIiwicmVnaW9uIjoiTVgiLCJpc1ByZW9yZGVyIjpmYWxzZX1d9781498568289_<p>As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in todays world. <em>Branding Latin America: Strategies, Aims, Resistance</em> offers a sustained critical analysis of these transformations, which see identities deliberately (re)defined according to the principle of competition and strategically (re)oriented towards the market. Through context-sensitive case studies that foreground a specific, under examined set of practices and concepts, this volume draws particular attention not only to the reconfigurations of citizenship, identity, and culture according to an insidious logic of market competitiveness, but also to the ways in which different actors resist, survive, and even thrive in such a context. In so doing, it illuminates the ambivalent relationships between the local, national, and global; the individual and collective; the public and private; and the economic, political, and cultural landscapes that characterize contemporary Latin America and the wider world.</p>...(*_*)9781498568289_<p>As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in todays world. Branding Latin America: Strategies, Aims, Resistance offers a sustained critical analysis of these transformations, which see identities deliberately (re)defined according to the principle of competition and strategically (re)oriented towards the market. Through context-sensitive case studies that foreground a specific, under examined set of practices and concepts, this volume draws particular attention not only to the reconfigurations of citizenship, identity, and culture according to an insidious logic of market competitiveness, but also to the ways in which different actors resist, survive, and even thrive in such a context. In so doing, it illuminates the ambivalent relationships between the local, national, and global; the individual and collective; the public and private; and the economic, political, and cultural landscapes that characterize contemporary Latin America and the wider world.</p>...9781498568289_Lexington Bookslibro_electonico_9cf3fff1-abb6-3f38-8121-669a2d09fa7f_9781498568289;9781498568289_9781498568289Brett LevinsonInglésMéxicoBloomsbury Publishinghttps://getbook.kobo.com/koboid-prod-public/rowman_academic-epub-221fad29-44c6-4992-bcfc-d8b1c59b7206.epub2018-02-15T00:00:00+00:00