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Greg Stone
Branding with Powerful Stories
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1761310Branding with Powerful Storieshttps://www.gandhi.com.mx/branding-with-powerful-stories/phttps://gandhi.vtexassets.com/arquivos/ids/644016/66c05db3-ec5a-4f6b-b7da-6c29efdc6fa1.jpg?v=638335628634700000691768MXNBloomsbury PublishingInStock/Ebooks/<p><strong>Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes.</strong></p><p>Compelling stories exalt, motivate, and acculturate every worker in an enterprise. They also attract customers and media alike. Imagine an elderly man, snowed in, unable to shop for groceries until a supermarket comes to the rescue and delivers his food. The story of this company going out of its way to help a customer in need will resonate not only with consumers but also with employees.</p><p>This book explains not just how to tell a captivating story, but also what elementsnamely, villains, victims, and heroesit should include in the first place. This approach is based on the notion that in business messaging, the villains may just be your best friends. The "villains" are simply any problems that cause pain, discomfort, or extra expense for customers, who are in effect the "victims." As for the "heroes," they are best illustrated by the supermarket going beyond expectations. Who in business wouldnt want to emulate that company?</p><p>If your products and services offer real solutions to customers predicaments, there is nothing more powerful than communicating that message and making sure your potential customers remember it.</p>...1734333Branding with Powerful Stories691768https://www.gandhi.com.mx/branding-with-powerful-stories/phttps://gandhi.vtexassets.com/arquivos/ids/644016/66c05db3-ec5a-4f6b-b7da-6c29efdc6fa1.jpg?v=638335628634700000InStockMXN99999DIEbook20189798216055785_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_<p><strong>Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes.</strong></p><p>Compelling stories exalt, motivate, and acculturate every worker in an enterprise. They also attract customers and media alike. Imagine an elderly man, snowed in, unable to shop for groceries until a supermarket comes to the rescue and delivers his food. The story of this company going out of its way to help a customer in need will resonate not only with consumers but also with employees.</p><p>This book explains not just how to tell a captivating story, but also what elementsnamely, villains, victims, and heroesit should include in the first place. This approach is based on the notion that in business messaging, the villains may just be your best friends. The "villains" are simply any problems that cause pain, discomfort, or extra expense for customers, who are in effect the "victims." As for the "heroes," they are best illustrated by the supermarket going beyond expectations. Who in business wouldnt want to emulate that company?</p><p>If your products and services offer real solutions to customers predicaments, there is nothing more powerful than communicating that message and making sure your potential customers remember it.</p>...9798216055785_Bloomsbury Publishinglibro_electonico_0e00964e-e91f-3035-97a8-2fb1c86341d7_9798216055785;9798216055785_9798216055785Greg StoneInglésMéxico2018-12-07T00:00:00+00:00Bloomsbury Publishing