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Ron Culp
Business Acumen for Strategic Communicators
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2837334Business Acumen for Strategic Communicatorshttps://www.gandhi.com.mx/business-acumen-for-strategic-communicators-9781838676612/phttps://gandhi.vtexassets.com/arquivos/ids/2237107/452925b7-ceba-4cd8-9413-e8aa77b53986.jpg?v=638383698300900000698851MXNEmerald Publishing LimitedInStock/Ebooks/<p>Business acumen has emerged as a critical competency for communicators. But if youre a public relations, advertising or communication professional that didnt go to business school, how can you make sure you have the abilities and skills to evolve along with your role?</p><p><em>Business Acumen for Strategic Communicators</em> is the book for you. Offering a critical primer for the world of business, Ragas and Culp equip you with the must-have business know-how needed to understand everything from the language and thinking of C-suites and boardrooms, to organizational agility, business models, rules and regulations, the money and the numbers, and even how to read financial statements and reports.</p><p>Written for communicators by communicators, the concepts in each chapter are illustrated by expert insight essays written by a diverse group of senior communications leaders, and packed full of case studies, interviews, key terms and cutting-edge research. Brands profiled include Aflac, Costco, CVS Health, Levi Strauss, Mayo Clinic, Southwest Airlines, Target and YMCA of America. With these critical business literacy skills in hand, you will be set to serve with success as strategic counselors to the organizational leaders that are your colleagues, clients, and business partners.</p>...2773016Business Acumen for Strategic Communicators698851https://www.gandhi.com.mx/business-acumen-for-strategic-communicators-9781838676612/phttps://gandhi.vtexassets.com/arquivos/ids/2237107/452925b7-ceba-4cd8-9413-e8aa77b53986.jpg?v=638383698300900000InStockMXN99999DIEbook20219781838676612_W3siaWQiOiJkNjdmMjk3My02NGZmLTQyZjgtOTBiNy1kOGZmMzUyMzAyY2UiLCJsaXN0UHJpY2UiOjg1MSwiZGlzY291bnQiOjE1Mywic2VsbGluZ1ByaWNlIjo2OTgsImluY2x1ZGVzVGF4Ijp0cnVlLCJwcmljZVR5cGUiOiJXaG9sZXNhbGUiLCJjdXJyZW5jeSI6Ik1YTiIsImZyb20iOiIyMDI1LTA3LTAxVDAwOjAwOjAwWiIsInJlZ2lvbiI6Ik1YIiwiaXNQcmVvcmRlciI6ZmFsc2V9XQ==9781838676612_<p>Business acumen has emerged as a critical competency for communicators. But if youre a public relations, advertising or communication professional that didnt go to business school, how can you make sure you have the abilities and skills to evolve along with your role?</p><p><em>Business Acumen for Strategic Communicators</em> is the book for you. Offering a critical primer for the world of business, Ragas and Culp equip you with the must-have business know-how needed to understand everything from the language and thinking of C-suites and boardrooms, to organizational agility, business models, rules and regulations, the money and the numbers, and even how to read financial statements and reports.</p><p>Written for communicators by communicators, the concepts in each chapter are illustrated by expert insight essays written by a diverse group of senior communications leaders, and packed full of case studies, interviews, key terms and cutting-edge research. Brands profiled include Aflac, Costco, CVS Health, Levi Strauss, Mayo Clinic, Southwest Airlines, Target and YMCA of America. With these critical business literacy skills in hand, you will be set to serve with success as strategic counselors to the organizational leaders that are your colleagues, clients, and business partners.</p>(*_*)9781838676612_<p>Business acumen has emerged as a critical competency for communicators. But if youre a public relations, advertising or communication professional that didnt go to business school, how can you make sure you have the abilities and skills to evolve along with your role?</p><p><em>Business Acumen for Strategic Communicators</em> is the book for you. Offering a critical primer for the world of business, Ragas and Culp equip you with the must-have business know-how needed to understand everything from the language and thinking of C-suites and boardrooms, to organizational agility, business models, rules and regulations, the money and the numbers, and even how to read financial statements and reports.</p><p>Written for communicators by communicators, the concepts in each chapter are illustrated by expert insight essays written by a diverse group of senior communications leaders, and packed full of case studies, interviews, key terms and cutting-edge research. Brands profiled include Aflac, Costco, CVS Health, Levi Strauss, Mayo Clinic, Southwest Airlines, Target and YMCA of America. With these critical business literacy skills in hand, you will be set to serve with success as strategic counselors to the organizational leaders that are your colleagues, clients, and business partners.</p>...9781838676612_Emerald Publishing Limitedlibro_electonico_5870a189-bec7-34e3-a655-a4c3c58b0b40_9781838676612;9781838676612_9781838676612Ron CulpInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/emeraldpublishing-epub-f2f95ddf-0197-451c-b1e3-17358360d0e2.epub2021-03-01T00:00:00+00:00Emerald Publishing Limited