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3128035Business Project Management and Marketinghttps://www.gandhi.com.mx/business-project-management-and-marketing-9783662485071/phttps://gandhi.vtexassets.com/arquivos/ids/2302490/11b68012-9a2c-419c-b510-fca4a807faaa.jpg?v=63838379015180000017561951MXNSpringer Berlin HeidelbergInStock/Ebooks/<p>Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.</p>...3064109Business Project Management and Marketing17561951https://www.gandhi.com.mx/business-project-management-and-marketing-9783662485071/phttps://gandhi.vtexassets.com/arquivos/ids/2302490/11b68012-9a2c-419c-b510-fca4a807faaa.jpg?v=638383790151800000InStockMXN99999DIEbook20169783662485071_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_<p>Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.</p>(*_*)9783662485071_<p>Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.</p>...9783662485071_Springer Berlin Heidelberglibro_electonico_e1ea6b5a-f8d5-330e-a98d-04f2f97527ea_9783662485071;9783662485071_9783662485071InglésMéxico2016-01-08T00:00:00+00:00Springer Berlin Heidelberg