product
1812676Category Design 101https://www.gandhi.com.mx/category-design-101/phttps://gandhi.vtexassets.com/arquivos/ids/760644/7bcc717d-8145-438c-83b6-098b0be3edf7.jpg?v=638336104683000000164164MXNNicolas MatherInStock/Ebooks/<p>To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:</p><p>categorypirates.substack.com</p><p>Category Design is about educating the world on something that doesnt exist or isnt commonly understood.</p><p>This means educating people on something they dont know anything about-yet. But in order to properly teach people, you have to ask the right questions.</p><p>In 2022, category designers like you sent our team at Category Pirates hundreds of questions about the fundamentals of category design. So we want to answer them publicly so everyone can learn from them. By the end, youll understand how to differentiate the "undifferentiable."</p><p><strong>In this "mini-book" you will learn:</strong></p><ul><li>7 steps to find your different and see "the value of your value" from your own vantage point</li><li>How to design a category for a service most people dont know anything about or understand</li><li>The process to apply Category Design to a company that operates in a niche but has a lot of different products</li><li>The major mistake most companies make that shatters the clarity of the category</li><li>How to differentiate from the competition while still resonating your message with the market</li></ul><p>Short, sweet, and jam-packed with incredibly valuable insights, this "mini-book" shares an overview of the most-pressing category design questions, from aspiring category designers like you.</p>...1782218Category Design 101164164https://www.gandhi.com.mx/category-design-101/phttps://gandhi.vtexassets.com/arquivos/ids/760644/7bcc717d-8145-438c-83b6-098b0be3edf7.jpg?v=638336104683000000InStockMXN99999DIEbook20239781956934564_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9781956934564_<p>To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:</p><p>categorypirates.substack.com</p><p>Category Design is about educating the world on something that doesnt exist or isnt commonly understood.</p><p>This means educating people on something they dont know anything about-yet. But in order to properly teach people, you have to ask the right questions.</p><p>In 2022, category designers like you sent our team at Category Pirates hundreds of questions about the fundamentals of category design. So we want to answer them publicly so everyone can learn from them. By the end, youll understand how to differentiate the "undifferentiable."</p><p><strong>In this "mini-book" you will learn:</strong></p><ul><li>7 steps to find your different and see "the value of your value" from your own vantage point</li><li>How to design a category for a service most people dont know anything about or understand</li><li>The process to apply Category Design to a company that operates in a niche but has a lot of different products</li><li>The major mistake most companies make that shatters the clarity of the category</li><li>How to differentiate from the competition while still resonating your message with the market</li></ul><p>Short, sweet, and jam-packed with incredibly valuable insights, this "mini-book" shares an overview of the most-pressing category design questions, from aspiring category designers like you.</p>...9781956934564_Nicolas Matherlibro_electonico_e145bc4c-6a3b-376f-b14d-0f0b73331d44_9781956934564;9781956934564_9781956934564Eddie YoonInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/ingram30-epub-f1ba6bed-01eb-4f61-9cc2-6dad66a00faf.epub2023-01-09T00:00:00+00:00Nicolas Mather