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Basic Books 9780465020102

Chief Culture Officer

Autor: Grant McCracken

Editorial: Basic Books

Chief Culture Officer

Disponibilidad: En existencia

Precio normal: $ 265

precio gandhi $ 233

Información adicional

SKU

e425851e-5037-3141-b669-547a46fd1466

Editorial

Basic Books

Género

No

Idioma

INGLéS

Formato

ePub

Compatible con los siguientes dispositivos:

Android

Lectores electrónicos Kobo

Computadora de escritorio

iOs

Windows

Sinopsis

Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the curve. Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn't realize that those kids in baggy jeans represented a whole new -- and lucrative -- market opportunity, one they could ... Ver más

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