Envío gratis siempre a todo México.
Haz clic para hacer zoom
Not Available
Carmelo Mazza
Claim, Intent, and Persuasion
Cargando comentarios…
Comparte
$1,951
$1,756
Envío gratis siempre
Comentarios
Cargando el resumen…
Cargando comentarios…
product
2655387Claim, Intent, and Persuasionhttps://www.gandhi.com.mx/claim-intent-and-persuasion-9781461550617/phttps://gandhi.vtexassets.com/arquivos/ids/2880083/74b7f25a-b230-46e4-b497-29e3aa54c4ff.jpg?v=63838457698010000017561951MXNSpringer USInStock/Ebooks/<p>One of the most notorious differences between the academic production on management carried out in Europe, compared to that in the United States, is the attention that European scholars give to the managerial discourse and rhetorics, especially in their textual or written embodiments. In fact, it is one of the few topics where the usual dominance of American scholarship (Engwall, 1998) does not hold. Discourses in management address basically two issues, most often of analytical intertwined in practice, differentiated here only because requirements. One, is the legitimization, both ideological and political, of management, basically geared at the justification of the differentials of power present in the coordination of collective action aimed at the consecution of economic objectives. As Bendix points out in Work and Authority in Industry, the most pressing challenge for this ideological work stems from the fact that in capitalism the logic of efficiency is hegemonic, and this is not easily conducive to the justification of status differentials. This is why managerial discourses are never open, straightforward, and why they are, in sum, clearly ideological.</p>...2592021Claim, Intent, and Persuasion17561951https://www.gandhi.com.mx/claim-intent-and-persuasion-9781461550617/phttps://gandhi.vtexassets.com/arquivos/ids/2880083/74b7f25a-b230-46e4-b497-29e3aa54c4ff.jpg?v=638384576980100000InStockMXN99999DIEbook20129781461550617_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_<p>One of the most notorious differences between the academic production on management carried out in Europe, compared to that in the United States, is the attention that European scholars give to the managerial discourse and rhetorics, especially in their textual or written embodiments. In fact, it is one of the few topics where the usual dominance of American scholarship (Engwall, 1998) does not hold. Discourses in management address basically two issues, most often of analytical intertwined in practice, differentiated here only because requirements. One, is the legitimization, both ideological and political, of management, basically geared at the justification of the differentials of power present in the coordination of collective action aimed at the consecution of economic objectives. As Bendix points out in Work and Authority in Industry, the most pressing challenge for this ideological work stems from the fact that in capitalism the logic of efficiency is hegemonic, and this is not easily conducive to the justification of status differentials. This is why managerial discourses are never open, straightforward, and why they are, in sum, clearly ideological.</p>(*_*)9781461550617_<p>One of the most notorious differences between the academic production on management carried out in Europe, compared to that in the United States, is the attention that European scholars give to the managerial discourse and rhetorics, especially in their textual or written embodiments. In fact, it is one of the few topics where the usual dominance of American scholarship (Engwall, 1998) does not hold. Discourses in management address basically two issues, most often of analytical intertwined in practice, differentiated here only because requirements. One, is the legitimization, both ideological and political, of management, basically geared at the justification of the differentials of power present in the coordination of collective action aimed at the consecution of economic objectives. As Bendix points out in Work and Authority in Industry, the most pressing challenge for this ideological work stems from the fact that in capitalism the logic of efficiency is hegemonic, and this is not easily conducive to the justification of status differentials. This is why managerial discourses are never open, straightforward, and why they are, in sum, clearly ideological.</p>...9781461550617_Springer USlibro_electonico_55c549b5-5815-3cb8-beeb-c327ebb5163c_9781461550617;9781461550617_9781461550617Carmelo MazzaInglésMéxico2012-12-06T00:00:00+00:00Springer US