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Coca-Cola vs Pepsi
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7317987Coca-Cola vs Pepsihttps://www.gandhi.com.mx/coca-cola-vs-pepsi-9788233987756/phttps://gandhi.vtexassets.com/arquivos/ids/6892124/image.jpg?v=638759320605930000https://gandhi.vtexassets.com/arquivos/ids/6890575/image.jpg?v=638759318977070000128128MXNGandhiInStock/Ebooks/<p><em>Coca-Cola vs Pepsi</em> explores the captivating, century-long business rivalry between two beverage giants that rose from humble beginnings to dominate the global market.<br />The book examines how strategic marketing campaigns and product innovation fueled their battle for market share and brand dominance.<br />Intriguingly, much of their success stems from adapting to economic and social changes, such as the rise of mass marketing.<br />This rivalry has significantly impacted consumer behavior and market trends within the global beverage industry, making this book a valuable resource for understanding competitive markets.</p><p>The book systematically dissects this complex relationship by first introducing the early histories of Coca-Cola and Pepsi, highlighting key milestones and initial marketing approaches.<br />It then examines the escalation of their marketing wars, from comparative advertising to celebrity endorsements, analyzing the effectiveness and impact of these campaigns.<br />Finally, the book delves into their product innovation strategies, exploring how each company has sought to differentiate itself through new flavors, packaging formats, and distribution channels.<br />This approach offers practical lessons for entrepreneurs, managers, and anyone interested in the dynamics of business competition.</p>...6955243Coca-Cola vs Pepsi128128https://www.gandhi.com.mx/coca-cola-vs-pepsi-9788233987756/phttps://gandhi.vtexassets.com/arquivos/ids/6892124/image.jpg?v=638759320605930000https://gandhi.vtexassets.com/arquivos/ids/6890575/image.jpg?v=638759318977070000InStockMXN99999DIEbook2025Inglés