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A. Arbore
Competitive Strategies
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2348961Competitive Strategieshttps://www.gandhi.com.mx/competitive-strategies-9780230354586/phttps://gandhi.vtexassets.com/arquivos/ids/3677074/df609c53-9b60-46c6-ab01-aeeced5d9aef.jpg?v=6383857157317000009621069MXNPalgrave Macmillan UKInStock/Ebooks/<p>This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.</p>...2285399Competitive Strategies9621069https://www.gandhi.com.mx/competitive-strategies-9780230354586/phttps://gandhi.vtexassets.com/arquivos/ids/3677074/df609c53-9b60-46c6-ab01-aeeced5d9aef.jpg?v=638385715731700000InStockMXN99999DIEbook20129780230354586_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9780230354586_<p>This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive seasons. The authors call them the games of movement, imitation, and position.</p>(*_*)9780230354586_<p>This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.</p>...9780230354586_Palgrave Macmillan UKlibro_electonico_d6e3bef1-e7ba-300c-8050-6956db726e96_9780230354586;9780230354586_9780230354586A. ArboreInglésMéxico2012-11-30T00:00:00+00:00Palgrave Macmillan UK