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David Leishman
Consumer Nationalism and Barrs Irn-Bru in Scotland
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3001539Consumer Nationalism and Barrs Irn-Bru in Scotlandhttps://www.gandhi.com.mx/consumer-nationalism-and-barrs-irn-bru-in-scotland-9783030533823/phttps://gandhi.vtexassets.com/arquivos/ids/2803471/6a9fe097-e2b1-4a9b-bc01-302c5e406b06.jpg?v=6383844733694000009761084MXNSpringer International PublishingInStock/Ebooks/<p>This book connects a detailed analysis of Irn-Brus brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barrs Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.</p>...2937482Consumer Nationalism and Barrs Irn-Bru in Scotland9761084https://www.gandhi.com.mx/consumer-nationalism-and-barrs-irn-bru-in-scotland-9783030533823/phttps://gandhi.vtexassets.com/arquivos/ids/2803471/6a9fe097-e2b1-4a9b-bc01-302c5e406b06.jpg?v=638384473369400000InStockMXN99999DIEbook20209783030533823_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9783030533823_<p>This book connects a detailed analysis of Irn-Brus brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barrs Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.</p>...9783030533823_Springer International Publishinglibro_electonico_edd8a574-fdb8-32f1-8521-409c4308487e_9783030533823;9783030533823_9783030533823David LeishmanInglésMéxico2020-10-01T00:00:00+00:00Springer International Publishing