When a crisis accelerates, the hardest question is rarely 'What should we post?' It is: What happened, who is affected, what do we know to be true, and what must the organization do next?

CORPORATE CRISIS COMMUNICATION is a professional handbook for answering those questions under pressure. It begins by distinguishing signal, issue, risk, incident, emergency, crisis, and communication crisis, then develops a practical workflow for early warning, risk assessment, Crisis Management Team preparation, spokesperson readiness, stakeholder analysis, message architecture, response-strategy selection, and the first 24–72 hours.

At the center of the book is Lê Tr?n B?o Phuong's author-developed four-stage practice framework—First Aid, Emergency Response, Treatment, and Recovery—used as an operational sequence rather than a universal academic taxonomy. The guide also addresses social-media crises, misinformation, synthetic content, deepfakes, generative-AI risk, reputation recovery, measurement, and after-action learning.

Designed for use, not decoration, the commercial edition includes checklists, response grids, a crisis-severity matrix, stakeholder and CMT forms, SITREP and holding-statement templates, message and Q&A tools, a crisis response plan, and an after-action review. The result is a compact bridge between crisis-communication theory and disciplined professional action.

CORPORATE CRISIS COMMUNICATION

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