Envío gratis siempre a todo México.
Haz clic para hacer zoom
Not Available
Creative Brand Marketing
Cargando comentarios…
Comparte
$164
Envío gratis siempre
Comentarios
Cargando el resumen…
Cargando comentarios…
product
7502323Creative Brand Marketinghttps://www.gandhi.com.mx/creative-brand-marketing-1230008997364/phttps://gandhi.vtexassets.com/arquivos/ids/7110037/image.jpg?v=638820780046330000164164MXNErkan TerziInStock/Ebooks/<p>In the age of hyper-digital transformation, branding is no longer just a logo or a campaignits a science, a discipline, and a long-term strategy. In Creative Brand Marketing, global marketing strategist Erkan Terzi guides readers through a sharp and insightful journey across the psychological, sociological, and anthropological layers that shape modern marketing.</p><p>Drawing from real business experience with brands like LG Electronics, Comcast, and Ko Group, and infused with advanced training from MIT and UC Berkeley, Terzis third edition brings fresh perspectives and new models for brand creation and management.</p><p>What Youll Learn:</p><p>- Why you think you have brandingbut dont<br />- How to use behavioral insights and data to shape strong brand identities<br />- Strategic brand growth using the Double Jeopardy Law<br />- Branding tactics for Gen Z, children, and niche markets<br />- Actionable frameworks based on Maslows Hierarchy of Needs, influencer marketing, omnichannel strategy, and survey-based campaign planning<br />- The power of sports, social responsibility, and word-of-mouth marketing</p><p>Includes:</p><p>- Case studies from global brands like Coca-Cola, Apple, Tesla, Nike, McDonalds, and more<br />- Real-world failures and successes that reveal the true cost of poor brand thinking<br />- Step-by-step brand communication strategies adapted for todays AI-driven, data-centric world</p><p>This book is not just about building a brand. Its about tearing down outdated systems and redefining marketing for the 21st century.</p><p>If youre a marketer, entrepreneur, business strategist, or creative thinker ready to evolve, Creative Brand Marketing is your field guide to finally owning your brand.</p>...7123795Creative Brand Marketing164164https://www.gandhi.com.mx/creative-brand-marketing-1230008997364/phttps://gandhi.vtexassets.com/arquivos/ids/7110037/image.jpg?v=638820780046330000InStockMXN99999DIEbook2025Inglés