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2565590Creative Library Marketing and Publicityhttps://www.gandhi.com.mx/creative-library-marketing-and-publicity-9781442254220/phttps://gandhi.vtexassets.com/arquivos/ids/3622816/da70a2a2-0419-48ec-87e3-77a9010685e5.jpg?v=6388615683896000009851094MXNBloomsbury PublishingInStock/Ebooks/<p>Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and typessmall to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a librarys successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include:</p><p>Using constituents voices in outreach effortsBuilding a social media presenceCrafting step-by-step marketing plansPlanning and implementing branding campaignsCreating buzz with promotional videosUsing e-mail marketing in outreachMarketing a new library spaceMarketing on a shoestring budget<br />Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.</p>...2501552Creative Library Marketing and Publicity9851094https://www.gandhi.com.mx/creative-library-marketing-and-publicity-9781442254220/phttps://gandhi.vtexassets.com/arquivos/ids/3622816/da70a2a2-0419-48ec-87e3-77a9010685e5.jpg?v=638861568389600000InStockMXN99999DIEbook20159781442254220_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9781442254220_<p><em>Creative Library Marketing and Publicity: Best Practices</em> shares the success of libraries of various sizes and typessmall to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a librarys successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include:</p><ol><li>Using constituents voices in outreach efforts</li><li>Building a social media presence</li><li>Crafting step-by-step marketing plans</li><li>Planning and implementing branding campaigns</li><li>Creating buzz with promotional videos</li><li>Using e-mail marketing in outreach</li><li>Marketing a new library space</li><li>Marketing on a shoestring budget</li></ol><p>Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.</p>9781442254220_Rowman & Littlefield Publisherslibro_electonico_3fb295dd-268c-3ee3-b05a-63085ccadcf6_9781442254220;9781442254220_9781442254220InglésMéxicoBloomsbury Publishinghttps://getbook.kobo.com/koboid-prod-public/rowman_academic-epub-0d586446-cf18-4bec-b0d2-95abe94d7de7.epub2015-09-17T00:00:00+00:00